ORIGYN: AI BRAND AGENCY

[Soumitra-04]

Name

GenX

Email Address (Leader)

ishika.bhute@vit.edu.in

Email Addresses of Team Members

shreeya.joshi@vit.edu.in, soumitra.rajguru@vit.edu.in

Project Description

Origyn is an AI-powered brand and business intelligence platform that helps startups and creators turn raw ideas into market-ready brands within minutes. Using Google Gemini & Groq , Origyn generates a complete brand blueprint including positioning, target audience insights, value propositions, competitor analysis, marketing strategies, content plans, and visual identity guidance. It removes the need for multiple consultants, designers, and lengthy research cycles by delivering structured, actionable outputs instantly. Origyn also enables AI-based logo generation and PDF exports for easy sharing. Built with a modern, scalable architecture, Origyn demonstrates how generative AI can automate startup enablement and branding at scale.

Tech Stack

Google Gemini API (AI Studio) – Core generative AI engine for brand strategy, content, and structured JSON output
@google/generative-ai SDK – Official Google SDK used to interact with Gemini models
Firebase – Used for backend services (auth / database / hosting / analytics potential)
Next.js (App Router) – Full-stack React framework (frontend + API routes)
React – UI development
TypeScript – Type safety and maintainability
Tailwind CSS – Utility-first styling
Node.js – Runtime environment
Axios – HTTP requests
dotenv – Environment variable management
HTML2Canvas – UI capture for exports
jsPDF – PDF generation
Recharts – Data visualization / charts
ESLint – Code quality & linting

AI Stack

Hugging Face (Stability / Flux models) for logo & visual generation
Gemini & Groq used only for text & structured intelligence, not images

Hackathon Track

Open Innovation

Three-minute Demo Video

https://www.youtube.com/watch?v=599tWNF9zzE

Presentation

https://www.canva.com/design/DAG7M_DZpCI/FphiONlq9vsNYUReuj9Xsg/edit?utm_content=DAG7M_DZpCI&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton

Minimum Viable Product

https://origyn-eta.vercel.app/

Github Repository link

https://github.com/Soumitra-04/Pathway-GEN-AI

Anything Else?

No response

Rules and Code of Conduct

• I agree to follow this hackathon's Rules and Code of Conduct

[SinghAman21]

nice one @Soumitra-04 . try to add more features, your project have potential 👍

[Soumitra-04]

nice one @Soumitra-04 . try to add more features, your project have potential 👍

Thanks a lot! We’re actively working on adding more features and polishing the MVP. Appreciate the encouragement!