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Description
Name
GenX
Email Address (Leader)
Email Addresses of Team Members
shreeya.joshi@vit.edu.in, soumitra.rajguru@vit.edu.in
Project Description
Origyn is an AI-powered brand and business intelligence platform that helps startups and creators turn raw ideas into market-ready brands within minutes. Using Google Gemini & Groq , Origyn generates a complete brand blueprint including positioning, target audience insights, value propositions, competitor analysis, marketing strategies, content plans, and visual identity guidance. It removes the need for multiple consultants, designers, and lengthy research cycles by delivering structured, actionable outputs instantly. Origyn also enables AI-based logo generation and PDF exports for easy sharing. Built with a modern, scalable architecture, Origyn demonstrates how generative AI can automate startup enablement and branding at scale.
Tech Stack
Google Gemini API (AI Studio) – Core generative AI engine for brand strategy, content, and structured JSON output
@google/generative-ai SDK – Official Google SDK used to interact with Gemini models
Firebase – Used for backend services (auth / database / hosting / analytics potential)
Next.js (App Router) – Full-stack React framework (frontend + API routes)
React – UI development
TypeScript – Type safety and maintainability
Tailwind CSS – Utility-first styling
Node.js – Runtime environment
Axios – HTTP requests
dotenv – Environment variable management
HTML2Canvas – UI capture for exports
jsPDF – PDF generation
Recharts – Data visualization / charts
ESLint – Code quality & linting
AI Stack
Hugging Face (Stability / Flux models) for logo & visual generation
Gemini & Groq used only for text & structured intelligence, not images
Hackathon Track
Open Innovation
Three-minute Demo Video
https://www.youtube.com/watch?v=599tWNF9zzE
Presentation
Minimum Viable Product
https://origyn-eta.vercel.app/
Github Repository link
https://github.com/Soumitra-04/Pathway-GEN-AI
Anything Else?
No response
Rules and Code of Conduct
- I agree to follow this hackathon's Rules and Code of Conduct