diff --git a/pms/models/pms_folio.py b/pms/models/pms_folio.py
index d98193ae38..c7ee1f7ea3 100644
--- a/pms/models/pms_folio.py
+++ b/pms/models/pms_folio.py
@@ -1481,6 +1481,9 @@ def create(self, vals_list):
         records = super().create(vals_list)
         for record in records:
             record.access_token = record._portal_ensure_token()
+            if record.partner_id:
+                partners = record.partner_id | record.partner_id.commercial_partner_id
+                partners._increase_rank("customer_rank")
         return records
 
     def write(self, vals):
@@ -1491,6 +1494,9 @@ def write(self, vals):
             services_to_update = self.get_services_to_update_channel(vals)
 
         res = super().write(vals)
+        if vals.get("partner_id"):
+            partners = self.partner_id | self.partner_id.commercial_partner_id
+            partners._increase_rank("customer_rank")
         if reservations_to_update:
             reservations_to_update.sale_channel_origin_id = vals[
                 "sale_channel_origin_id"