diff --git a/content/applications/sales/sales/products_prices.rst b/content/applications/sales/sales/products_prices.rst index 87b2ac648f..6f77d1ede8 100644 --- a/content/applications/sales/sales/products_prices.rst +++ b/content/applications/sales/sales/products_prices.rst @@ -13,3 +13,4 @@ Products & Prices products_prices/ewallets_giftcards products_prices/loyalty_discount products_prices/alternative_products + products_prices/accessory_products diff --git a/content/applications/sales/sales/products_prices/accessory_products.rst b/content/applications/sales/sales/products_prices/accessory_products.rst new file mode 100644 index 0000000000..2035e160e8 --- /dev/null +++ b/content/applications/sales/sales/products_prices/accessory_products.rst @@ -0,0 +1,59 @@ +================== +Accessory products +================== + +The use of accessory products is a marketing strategy that involves the cross-selling of related +products alongside a desired core product. In Odoo, accessory products can be added to a core +product's product form to integrate them into the customer's shopping experience and help drive +increased sales. + +Example +======= + +An electronics business has configured their products with an eye on cross-selling accessories +whenever customers purchase big-ticket items. After a customer adds a tablet to their shopping cart, +they are automatically suggested useful accessories like cases, screen protectors, and extra cables +because of the accessory products that have been configured. This helps to drive sales by creating +opportunities for impulse purchases, as well as reminding customers of useful accessories that they +may have intended to purchase but forgot about while shopping. + +.. note:: + Accessory products are differentiated from optional products and alternative products by where + they appear in the customer's shopping experience. + + - Accessory products appear as suggestions when viewing an eCommerce cart with an associated core + product in it. This creates an opportunity for cross-selling during the checkout process. + - Optional products are suggested when a core product has been added to a cart or a quotation. + This creates an opportunity for cross-selling during the shopping process. + - Alternative products are suggested at the bottom of an eCommerce product page whenever the + product page is viewed. This creates an opportunity for upselling during the shopping process. + +Configuring accessory products +============================== + +To add an accessory product to a product form, navigate to :menuselection:`Sales --> Products --> +Products` and choose a product. Ensure that the product's :guilabel:`Sales` checkbox is ticked and +click the :guilabel:`Sales` tab. Under :guilabel:`Upsell & Cross-sell` heading, the +:guilabel:`Accessory Products` drop-down menu allows for accessory products to be set. Products will +be displayed in alphabetical order. If the desired product isn't readily visible, type its name in +the field to bring it up, then select it to add it as an accessory product. + +.. image:: accessory_products/accessory-products-product-form.png + :alt: A product form in Odoo Sales showing the accessory products section. + +How accessory products appear to customers +========================================== + +Accessory products appear alongside core products prior to checkout. They are automatically +suggested based on what accessory products have been configured and what core products the customer +has added to their shopping cart. + +.. figure:: accessory_products/accessory-products-ecommerce.png + :alt: A screenshot of an eCommerce shopping cart showing accessory products. + + In this example, the core product, "Leather jacket", has several associated accessory products. + Once a customer adds the core product to their shopping cart, the accessory products will appear + as suggestions during the checkout process. + +.. seealso:: + :doc:`../../../websites/ecommerce/products/cross_upselling` diff --git a/content/applications/sales/sales/products_prices/accessory_products/accessory-products-ecommerce.png b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-ecommerce.png new file mode 100644 index 0000000000..046a5a9886 Binary files /dev/null and b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-ecommerce.png differ diff --git a/content/applications/sales/sales/products_prices/accessory_products/accessory-products-product-form.png b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-product-form.png new file mode 100644 index 0000000000..aeff8b849c Binary files /dev/null and b/content/applications/sales/sales/products_prices/accessory_products/accessory-products-product-form.png differ