CApy-RPI · TheGoatInTheBoat · Jun 17, 2025 · Jun 17, 2025 · Jun 17, 2025 · Jun 24, 2025
diff --git a/Brand Voice/CAPY Connotations and Core Values.txt b/Brand Voice/CAPY Connotations and Core Values.txt
@@ -0,0 +1,31 @@
+CAPY Connotations and Core Values:
+
+Feelings:
+- Ergonomic
+- Simple
+- Easy
+- Friendly
+- Powerful
+- Enabling
+- Clean
+- Aesthetic
+- Experience
+- Community
+- Innovative
+- Resource
+- Utility
+- Assist
+- Modern
+- Reliable
+
+Core Values:
+- Automates administrative tasks 
+	- Gives you time to focus on what matters most
+- Easy to use, low barrier of entry
+- Built for students, by students
+- Facilitates community building and collaboration
+- Convenient to use
+- Modern experience
+- Helpful multitool
+- Dynamic, User-centric tech forward
+
diff --git a/Brand Voice/CAPY primary demographic - target audiance.txt b/Brand Voice/CAPY primary demographic - target audiance.txt
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+Target audience:
+- College-aged (18–24)
+- Busy juggling coursework and leadership
+	- Often time-crunched, want fast results
+- Often using Discord already
+- Prefer tools that are easy, visual, and intuitive
+- Not all are tech-savvy, especially non-CS majors
+- Appreciate aesthetic design and responsive UI
+- Value clarity, utility, and a bit of fun
+- Professors, Club officers
+
+By extension, our branding should fit this vibe:
+
+Tone:
+- Friendly
+- Competent
+- Modern
+- Student-Oriented
+- Trustworthy
+- Approachable
+- Reliable
+
+Voice:
+- Informal
+- Fun
+
diff --git a/Brand Voice/CAPY products.txt b/Brand Voice/CAPY products.txt
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+The CAPY brand will create and utilize:
+- digital posters
+- physical posters
+- social media posts
+- website ui
+- discord pfp and banner
diff --git a/Brand Voice/CAPY shape and font language.txt b/Brand Voice/CAPY shape and font language.txt
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+Font Language:
+With a modern, approachable feel, CAPY should target clean, minimal, and modern.
+The logo should be clear and concisely defined. Avoid Serif fonts and heavily bolded typefaces. 
+
+Potential Adobe Typefaces:
+- Neue Haas Grotesk Display Pro
+	- too defaulty
+- ITC Avant Garde Gothic Pro
+	- also a little default
+- Futura PT
+	- little default, lines too sharp
+- Novecento Sans
+- Oscine
+- FinalSix
+	- bold and unique
+- Bebas Neue SemiRounded
+- Arboria Book
+- Basic Sans ExtraLight It
+- Darkmode DarkmodeOn
+- Darkmode DarkmodeOff
+- Loos Wide
+- Skolar Sans Latin Condensed
+- Commuters Sans
+- Basic Gothic Pro
+- Tablet Gothic
+- Objektiv Mk3
+	- little default, lines too sharp
+
+Shape Language:
+- avoid circles
+	- too serious / formal
+		- CAPY should feel professional but fun
+- thinner line weights
+- utilize lots of negative space
+	- minimalistic effect
diff --git a/Brand Voice/MEETING NOTES.txt b/Brand Voice/MEETING NOTES.txt
@@ -0,0 +1,29 @@
+MEETING NOTES:
+
+iterations to design:
+- underlying design element
+	- 45 deg line
+- experiment with subversions of logo
+	- identifying design element
+	- text sizing
+	- symbol vs text
+
+
+research digital brand guidelines
+
+
+developing brand guide:
+- outline how design work would go to people who don't know about CAPY
+
+design unity across platforms:
+- create a set of default 'deliverables' to implement the branding
+	- decide what works where
+		- create guide based on this feedback
+
+
+
+Identify products we will be creating and using
+- discord app? website? etc
+	- what will we be creating? build identity around this
+
+
diff --git a/Brand Voice/Reference Designs - CAPY .pdf b/Brand Voice/Reference Designs - CAPY .pdf
diff --git a/CAPY svg files/LogoMark.svg b/CAPY svg files/LogoMark.svg
diff --git a/CAPY svg files/LogoMark_Off-White.svg b/CAPY svg files/LogoMark_Off-White.svg
diff --git a/CAPY svg files/LogoMark_Off-White_New_Ear - Nose1.svg b/CAPY svg files/LogoMark_Off-White_New_Ear - Nose1.svg
diff --git a/CAPY svg files/LogoMark_Off-White_New_Ear - Nose2.svg b/CAPY svg files/LogoMark_Off-White_New_Ear - Nose2.svg
diff --git a/CAPY svg files/LogoMark_Off-White_New_Ear - Nose3.svg b/CAPY svg files/LogoMark_Off-White_New_Ear - Nose3.svg
diff --git a/CAPY svg files/LogoMark_Off-White_New_Ear.svg b/CAPY svg files/LogoMark_Off-White_New_Ear.svg
diff --git a/Capy Mark Color experimentation/mark_borderless_1.png b/Capy Mark Color experimentation/mark_borderless_1.png
diff --git a/Capy Mark Color experimentation/mark_borderless_2.png b/Capy Mark Color experimentation/mark_borderless_2.png
diff --git a/Capy Mark Color experimentation/mark_borderless_3.png b/Capy Mark Color experimentation/mark_borderless_3.png
diff --git a/Capy Mark Color experimentation/mark_borderless_4.png b/Capy Mark Color experimentation/mark_borderless_4.png
diff --git a/Capy Mark Color experimentation/mark_borderless_5.png b/Capy Mark Color experimentation/mark_borderless_5.png
diff --git a/Capy Mark Color experimentation/mark_borderless_6.png b/Capy Mark Color experimentation/mark_borderless_6.png
diff --git a/Capy Mark Color experimentation/mark_borderless_7.png b/Capy Mark Color experimentation/mark_borderless_7.png
diff --git a/First Paper Sketches/3d C logo.jpeg b/First Paper Sketches/3d C logo.jpeg
diff --git a/First Paper Sketches/AE capy.jpeg b/First Paper Sketches/AE capy.jpeg
diff --git a/First Paper Sketches/CAPY First Designs.pdf b/First Paper Sketches/CAPY First Designs.pdf
diff --git a/First Paper Sketches/Colorwheel C logo.jpeg b/First Paper Sketches/Colorwheel C logo.jpeg
diff --git a/LICENSE b/LICENSE
@@ -0,0 +1,21 @@
+MIT License
+
+Copyright (c) [2025] [CAPY]
+
+Permission is hereby granted, free of charge, to any person obtaining a copy
+of this software and associated documentation files (the "Software"), to deal
+in the Software without restriction, including without limitation the rights
+to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
+copies of the Software, and to permit persons to whom the Software is
+furnished to do so, subject to the following conditions:
+
+The above copyright notice and this permission notice shall be included in all
+copies or substantial portions of the Software.
+
+THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
+IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
+FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
+AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
+LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
+OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
+SOFTWARE.
diff --git a/Logo Pages/CAPY - C and plant logo page.jpg b/Logo Pages/CAPY - C and plant logo page.jpg
diff --git a/Logo Pages/Clean - minimal - text.jpeg b/Logo Pages/Clean - minimal - text.jpeg
diff --git a/Logo Pages/Leaf and Capy One-pager.jpeg b/Logo Pages/Leaf and Capy One-pager.jpeg
diff --git a/Logo Pages/Leaf and Rigid Shape Capy One-Pager.jpg b/Logo Pages/Leaf and Rigid Shape Capy One-Pager.jpg
diff --git a/Logo Pages/Misc Woosh Logo One-Page.jpg b/Logo Pages/Misc Woosh Logo One-Page.jpg
diff --git a/Logo Pages/Misc and Swimming Capy One-pager.jpeg b/Logo Pages/Misc and Swimming Capy One-pager.jpeg
diff --git a/Logo Pages/Wavy Capy One-pager.jpg b/Logo Pages/Wavy Capy One-pager.jpg
diff --git a/Logo Pages/Wavy Woosh Capy One-Pager.jpg b/Logo Pages/Wavy Woosh Capy One-Pager.jpg
diff --git a/Practice Digital Graphic Media/C woosh - fail.png b/Practice Digital Graphic Media/C woosh - fail.png
diff --git a/Practice Digital Graphic Media/C woosh - fail.psd b/Practice Digital Graphic Media/C woosh - fail.psd
diff --git a/Practice Digital Graphic Media/Curve Shape Insta Mockup.png b/Practice Digital Graphic Media/Curve Shape Insta Mockup.png
diff --git a/Practice Digital Graphic Media/Curve Shape Insta Mockup.psd b/Practice Digital Graphic Media/Curve Shape Insta Mockup.psd
diff --git a/Practice Digital Graphic Media/Curve Shape iterations.png b/Practice Digital Graphic Media/Curve Shape iterations.png
diff --git a/Practice Digital Graphic Media/Curve Shape iterations.psd b/Practice Digital Graphic Media/Curve Shape iterations.psd
diff --git a/Practice Digital Graphic Media/Figma Practice and logo experimentation.pdf b/Practice Digital Graphic Media/Figma Practice and logo experimentation.pdf
diff --git a/Practice Digital Graphic Media/Leaf C (LW).png b/Practice Digital Graphic Media/Leaf C (LW).png
diff --git a/Practice Digital Graphic Media/Leaf C Capy.png b/Practice Digital Graphic Media/Leaf C Capy.png
diff --git a/Practice Digital Graphic Media/Leaf C Capy.psd b/Practice Digital Graphic Media/Leaf C Capy.psd
diff --git a/Practice Digital Graphic Media/Leaf C.png b/Practice Digital Graphic Media/Leaf C.png
diff --git a/README.md b/README.md
@@ -1,2 +1,76 @@
-# graphics
-Branding and designs for CAPY.
+# CAPY Graphics & Branding
+
+Welcome to the **CAPY Graphics** repository — your central hub for all visual identity and brand communication elements for **CAPY** (Club Assistant in Python). This repo ensures that CAPY's look, feel, and message remain consistent, compelling, and instantly recognizable.
+
+---
+
+## Purpose
+
+The **Graphics** team is responsible for crafting and maintaining the visual language of CAPY — from logos to voice guidelines. This includes all brand assets, style rules, and identity documentation necessary to build a cohesive and professional presence across all platforms.
+
+---
+
+## Branding Goals:
+
+This repo will develop the following assets:
+
+- Logos (standard, alt, transparent)
+- Color palettes
+- Fonts & typographic standards
+- Illustrations & imagery
+- Brand mission, vision & values
+- Voice, tone, and messaging guide
+- Copy formatting & writing guidelines
+- Design templates (e.g. pitch decks, posts, banners)
+- Icons & brand elements
+- Resources & internal points of contact
+
+---
+
+## **Project Founders**
+
+- **Jason Zhang** ([zhangy96@rpi.edu](mailto:zhangy96@rpi.edu))
+- **Shamik Karkhanis** ([karkhs@rpi.edu](mailto:karkhs@rpi.edu))
+
+---
+
+## Current Contributors
+
+- **Jason Zhang** ([zhangy96@rpi.edu](mailto:zhangy96@rpi.edu))
+- **Shamik Karkhanis** ([karkhs@rpi.edu](mailto:karkhs@rpi.edu))
+- **Dan Aube** ([aubed@rpi.edu](mailto:aubed@rpi.edu))
+
+---
+
+## In Progress
+
+We're actively building:
+
+- A brand style guide
+- Brand logos and designs
+
+---
+
+## **Contributing**
+
+We love collaborative creativity! If you're a designer or creative contributor interested in helping shape CAPY's visual identity, here's how you can get started:
+
+1. Fork the repository
+2. Create a new branch (`git checkout -b design/amazing-design`)
+3. Add your assets or updates (e.g., logos, templates, style changes) to the appropriate folder
+4. Include a brief README or note in your folder explaining what the asset is for, and any usage recommendations or limitations
+5. Commit your changes (`git commit -m 'Created amazing designs'`)
+6. Push to the branch (`git push origin design/amazing-design`)
+7. Open a Pull Request
+
+Please make sure to:
+
+- Follow existing brand guidelines
+- Organize and name your files
+- Include source files if applicable (.psd, .svg, etc)
+
+---
+
+## **License**
+
+This project is licensed under the MIT License - see the [LICENSE](LICENSE) file for details.