Amazon Mart Promotion Analytics

Tools - Python

Industry - FMCG - RETAIL

Function - Merchandising

AMAZON MART IS A RETAIL GIANT WITH OVER 50 SUPERMARKETS IN INDIA. ALL THEIR 50 STORES RAN A MASSIVE PROMOTION DURING DIWALI 2024 AND SANKRANTI 2024 ON THEIR AMAZON BRANDED PRODUCTS

THE DATA ANALSIS IS PERFORMED TO UNDERSTAND WHICH PROMOTIONS DID WELL AND WHICH DID NOT, IN ORDER TO MAKE INFORMED DECISION FOR THE NEXT FESTIVE SEASON.