Market Basket Optimization System

A project created for e-commerce/ retail industry. It uses the principle of Associative Rule Learning (Apriori) to determine the relationships between the sales of different products, as to the likelihood of buying a product, provided some other product is purchased. This model can be implemented as a recommender system by an e-commeerce company, as well as used to determine which products can be sold in form of combos (in order to improve the net sales return).